This is an interesting deal. Never seen anything quite like it in a press release. Seems to be an official announcement that NovaBay is cautiously dipping their toes in a unique eyelid gizmo for home use.
I have a sneaking fondness for NuLids. I think the concept is quite good. I think that in the flurry of fancy, new, expensive in-office MGD treatments, home-based treatments are getting a bit neglected, and there’s no better way to encourage compliance than to make it easy and attractive. Having a device is a helpful reminder to… do it.
NovaBay is the company behind Avenova, the very popular hypochlorous acid eyelid spray that recently became available without prescription.
NovaBay… announces an exclusive 90-day agreement with NuSight Medical® to distribute the NuLids System for treatment of blepharitis and dry eye in six of NovaBay’s top-performing territories. The NuLids System is a hand-held, cordless device that safely and effectively removes accumulated scurf from eyelashes and eyelids, while stimulating meibomian gland production in dry eye and blepharitis patients. The NuLids System is available through eyecare professionals for home use by the patient.